Dealership Marketing Manager

  • Marketing
  • Waterford, Ireland

Dealership Marketing Manager

Job description

An exciting opportunity for a Dealership Marketing Executive has arisen with a large and successful dealership in Waterford. You will be responsible for developing and implementing marketing strategies for vehicle sales, parts and service and for promoting the brand’s image in order to increase market share and sales.

The Role:

  • Develop and execute an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for the various departments 
  • Ensure appropriate research is carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy
  • Plan for new product launches
  • Oversee implementation of all CRM initiatives
  • Manage all Public Relations with Media
  • Support development of an interactive website providing marketing information and services to customers
  • Direct preparation of marketing plans and budgets and the implementation of advertising/ promotional campaigns, marketing promotions, media programs etc
  • Undertake regular reviews of marketing, CRM and branding effectiveness
  • Foster relationships with the Irish motoring media, from managing ‘press days’ (vehicle handovers and test drives) to fielding questions on a regular basis
  • Develop a Marketing Plan Toolkit for the senior management team


  • A highly creative individual
  • Proven track record in successful marketing/advertising/social media campaigns
  • Strong online/digital background (SEO, website development, visitor tracking experience advantageous)
  • Automotive Industry knowledge/experience whilst not essential, will be an advantage
  • Excellent communication skills
  • Strong organisation skills and ability to work to tight deadlines
  • Experience in creative Event Management

Whats on Offer

  • Strong base salary
  • Performance bonus
  • Company car
  • Laptop
  • Mobile phone
  • Significant marketing budget