Group Marketing Manager

  • Marketing
  • Leinster, Ireland

Group Marketing Manager

Job description

Our client, an automotive dealership group with multiple sites has a fantastic opportunity for a experienced senior marketing professional to join one of Ireland's leading automotive groups at a time of significant growth for the organisation. 

 

We are seeking a Group Marketing Manager to assume responsibility for the overall marketing and communications strategy across the group. An attractive remuneration & benefits package, commensurate with the seniority of the role is available for the right candidate.


The Role:

  • Overall responsibility for the development and implementation of the brand positioning & marketing strategy.
  • Work with the Senior Management team to deliver a meaningful internal brand that ensures delivery of the brand idea at all points in the customer experience and internally.
  • Develop the annual marketing plan including agreed KPI’s in conjunction with the Managing Director that satisfy the business objectives and ambitions of the company.
  • CRM – Develop, review and oversee the Customer Relationship contact plan 
  • Negotiating agreements and contracts with third party suppliers.
  • Manage all Sponsorship agreements 
  • Take ownership of and be the lead contact in the development of innovation within the business, including new and innovative opportunities that will drive the business forward on a continuous basis.
  • Contribute to the direction of the business as a senior manager of the organisation.
  • Provide leadership to, and identify and develop the required Marketing resources to satisfy the demands of the business.
  • Responsibility for the Annual Marketing Budget, ensuring that marketing spend is apportioned in order that it meets the requirements of the Marketing Strategy.
  • Prepare a monthly report on all marketing activity, supported with data demonstrating delivery against pre-determined KPI’s.

Requirements

  • 5+ years’ experience in a similar senior marketing role in a fast paced environment
  • Experience in retail or automotive sectors ideal
  • Honours degree in marketing, business, or related field
  • Ability to think strategically and commercially; identifying new ways to engage, acquire and retain customers in as cost effective a manner as possible.
  • Have proven expertise in delivering innovation in both marketing and in commercial environments
  • Ability to drive creativity and enthusiasm in others
  • A natural communicator with excellent negotiation, persuasive, presentation and interpersonal skills
  • Proven ability to deliver results within given timelines
  • Strong analytical ability

 

What's on offer

  • Salary negotiable DOE
  • Performance-related bonus
  • Laptop
  • Company car