Digital Marketing Manager

  • Marketing
  • Dublin, Ireland

Digital Marketing Manager

Job description

We have partnered with a large finance and insurance organisation to hire a Digital Marketing Manager. Reporting to the Head of Digital, you will be responsible for the delivery of sales targets through the effective implementation of online initiatives. 

The Role:

  • Create, execute and analyse highly targeted digital strategies to support customer acquisition objectives
  • Responsible for PPC, paid social and display advertising strategies against agreed targets
  • Identify opportunities to improve conversion rates through online customer journey management
  • Work closely with the Head of Marketing to select and manage suitable agencies and suppliers
  • Develop and implement SEO strategy to increase conversions across various product categories
  • Regularly provide feedback to management on campaign performance

Requirements

  • 3+ years digital marketing experience, preferably with a large insurance or financial services business
  • Relevant third level degree in Business or Marketing
  • Demonstrable success in PPC, SEO and display campaigns
  • Highly analytical and data-driven with excellent attention to detail
  • Strong project management skills, with the ability to manage numerous projects and budgets
  • Ability to work collaboratively across teams


What's on offer:

  • Base salary DOE
  • Performance bonus
  • Remote working - one day a week
  • Company pension
  • Healthcare